• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？

The Seaver College integrated marketing communication program offers our students practical preparation in an interdisciplinary field. The program prepares students to step into a variety of fields and positions in the areas of either marketing management or communication management.

Integrated Marketing Communication Degree

The bachelor of arts degree in integrated marketing communication requires a grounding in the fundamentals of business, principles of effective mass communication, an introduction to modern corporate image, branding, advertising, public reputation communication, public relations practices, and behavioral patterns of stakeholder consumers.

Integrated Marketing Communications Program Learning Outcomes

A student who graduates with a major in Integrated Marketing Communication major should be able to:

Understand the role of research and strategic communication in the marketing of the products and services of businesses and organizations, including the identification of target markets, message creation and the use of public relations, advertising, events, sponsorship and other tools. Demonstrate an ability to develop a strategic marketing plan. Create appropriately targeting media materials in a variety of formats. Appraise proper ethical response to problems in the corporate communication world.

Integrated Marketing Communication Careers

What Can I Do With a Degree in Integrated Marketing Communication? Potential Careers for Integrated Marketing Communication Majors

Account Coordinator Marketing Analyst Administrative Assistant Marketing Manager Advertising Account Executive Media Rotation Apprentice Associate Recruiter Operations Director Client Relations Manager Program Coordinator Communications Manager Project Manager Consumer and Brand Marketing Intern Public Relations Account Manager Customer Service Specialist Sales Development Representative Digital Marketing Coordinator Social Media Specialist Events Assistant Talent Acquisition Manager Film Marketing Assistant Web Content Manager

所属院系

进入哪个院系学习？ Seaver College

中国学生入学要求

为来自中国的学生设计 Students need to have a minimum score of 550 on paper based TOEFL.

课程信息

学制：全日制(4 年)

学费：US$57,750.00 (¥ 373,868) /年

开学时间：预计在八月 2022

申请截止日期：

留学地点：Seaver College24255 Pacific Coast Highway,MALIBU,California,90263, United States