• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？

As the digital economy continues to flourish indefinitely, there is an imperative need for businesses to develop a multi-channel digital presence that clearly articulates their brand to reach out to audiences in the digital arena. The Master of Science (MSc) Digital Marketing programme develops in students the much-needed analytical skills to understand the digital marketing industry and business acumen to identify and interpret the digital marketing operations of an organisation.

The successful completion of the programme enables students to qualify for the Master of Science Digital (MSc) Marketing awarded by Liverpool John Moores University, UK. Having spent a considerable amount of time carrying out rigorous practice-led research, students will develop excellent academic research skills to prepare for doctoral studies at research-intensive institutions.

Objective

• To gain a critical overview of the current and emerging issues, challenges, and trends in digital marketing
• To develop the analytical skills to carry out environmental scanning as well as market research and analysis
• To review and assess the development of digital marketing capabilities of an organisation and deliver effective digital marketing solutions to help potential clients stay ahead of the curve

At Whom Is This Programme Targeted

Candidates who are interested in pursuing a wide variety of career opportunities, such as:

• Analytics Manager
• Content Manager
• Creative Director
• CRM and Email Marketing Manager
• Digital Agency Account Manager
• Digital Marketing Manager
• e-Commerce Manager
• Search Engine Optimisation (SEO) Manager
• Social Media Manager
• Web Manager

Opportunities for Further Education/Career Pathway

Students may consider progressing to a Doctoral degree of relevant discipline in any Universities subject to their acceptance.

所属院系

进入哪个院系学习？ School of Higher Education

中国学生入学要求

为来自中国的学生设计 Applicants must be at least 21 years old. Applicants must be fulfilled any one of the following: A degree from a recognised university with a minimum of a 2:2 classification; Hold a professional or other qualification which is deemed as acceptable for admission by Cardiff Metropolitan University and have held a responsible position for a minimum of 5 years. English Language Requirements: IELTS score of at least 6.5 or pass the DIMENSIONS’ Certificate in Academic English Level 6 or pass the English Proficiency Test at equivalent level conducted by DIMENSIONS or its equivalent. English proficiency may be considered to have been met and an IELTS score may not be required if applicant possesses a highest qualification where English was the sole medium of instruction.

课程信息

学制：全日制(12 个月)全日制(12 个月)

学费：SG$19,800.00 (¥ 95,252) /年

开学时间：2022九月27日

申请截止日期：

留学地点：City Campus277, River Valley Road,238318, Singapore