• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？

Digital media has had a profound influence on the marketing landscape. Google Adwords, email marketing, online PR, paid search, SEO and social media are all essential elements for marketing success, and for any business wishing to build mutually rewarding relationships with its customers.

This course offers a unique blend of marketing strategy, brand management and digital production, which will set you apart in the job market. As well as learning about the theories modern marketing is built on, you'll develop a thorough understanding of both traditional and emerging media, and have opportunities to hone your practical skills in media-related technologies that can be applied in a marketing context

KEY FEATURES

You'll be taught by widely published academics, professional marketers and award-winning media producers all with industry experience.

You'll use high-quality media facilities with professional studio spaces, industry-standard digital workstations for all production areas, a specially equipped theatre for screenings and digital production tools.

This course emphasises a balance between theoretical understanding and practical application in both professional marketing and media.

Competitive and selective intake into this course ensures you'll graduate with exceptional skills to meet the demands of future employers.

SUITABLE FOR

If you are looking to work in dynamic and creative areas like public relations, social marketing, software design, games development, movie making, market analysis and brand consultancy.

Career Opportunities

A Macquarie course can set your dream career in motion.

PROFESSIONS

Every sector of the economy recruits marketing and media graduates. Roles are diverse and include:

• advertising account manager
• art director
• brand manager
• broadcasting production manager
• business development manager
• copywriter
• corporate communications producer
• creative director
• digital engagement manager
• digital marketing manager
• e-commerce manager
• internal communications consultant
• journalist
• market researcher
• marketing communications specialist
• marketing consultant
• marketing executive
• media and public relations specialist
• media buyer
• media producer
• product manager
• public affairs adviser
• search engine optimisation (SEO) content executive

EMPLOYERS

• government departments
• marketing firms
• media agency
• medium to small businesses
• multinational organisations
• not-for-profit organisations
• public relation firms
• publishing firms
• television, stage and multimedia production houses

所属院系

进入哪个院系学习？ Faculty of Arts

中国学生入学要求

为来自中国的学生设计 Applicants must have: Gao Kao (Hainan)- 540, 567, 585, 621, 684; Gao Kao (Jiangsu) - 270, 300, 312, 331, 365; Gao Kao (Shanghai) - 380, 397, 428, 460, 491; Gao Kao (Other provinces) - 420, 473, 510, 548, 585. To apply for an undergraduate program, international students will need to have completed one or more of the following academic qualifications: A recognized senior secondary school qualification or university entrance examination, such as the New South Wales Higher School Certificate (NSW HSC) or other equivalent Australian or overseas high school qualification; A recognized university Foundation course; A recognized 2 or 3-year Diploma, Advanced Diploma or Associate Degree; At least one year of a university degree from a recognized institution. IELTS of 6.5 overall with minimum 6.0 in each band, or equivalent.

课程信息

学制：全日制(3 年)

学费：A$38,800.00 (¥ 193,915) /年

开学时间：2022七月26日, 2022二月21日

申请截止日期：

留学地点：Macquarie UniversityBalaclava Road,North Ryde,MACQUARIE UNIVERSITY,New South Wales,2109, SYDNEY, Australia