• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？

With the rise of data, digital and other technology trends, the demand for those with postgraduate qualifications marketing is increasing.

Ensure you’re ahead of the changing business environment with our Master of Marketing, co-created with industry partners including Facebook, Isobar, Australia Post and Be Brands.

Course description

With our Master of Marketing, gain specialist knowledge to progress your career in an ever increasing digital and data driven environment. Marketing has become one of the most significant and powerful tools in the world of business and its study is relevant to all areas of business life. A knowledge of marketing can help individuals and business organizations understand how to use their resources to the best advantage in a changing environment.

The Master of Marketing forms the third stage in a nested suite of programs consisting of:

• Graduate Certificate of Marketing
• Graduate Diploma of Marketing (GD-MKT)
• Master of Marketing (MA-MKT) or

Career opportunities

You will be capable of taking a whole-of-business approach to marketing and will be equipped to take on senior roles in digital marketing, advertising, branding, consultancy, market research, corporate communications and customer experience.

Aims and objectives

At completion of the Master of Marketing, graduates will be able to:

• apply coherent and advanced knowledge of marketing concepts in diverse contexts and applications using critical thinking
• apply problem solving, design and decision-making methodologies to identify and provide innovative solutions to complex problems with reference to established frameworks
• communicate proficiently in professional practice to a variety of audiences, function as an effective member or leader of a diverse team, and use advanced tools and practices of marketing within project work
• demonstrate integrity, ethical conduct, accountability, respect and a broad awareness of professional practices and cultural norms in a global and sustainable context
• apply marketing fundamentals to the analysis, design and operation of a business model using appropriate marketing methods and tools
• reflect on and take responsibility for their own learning and self-management processes, and develop skills to review, reflect on and plan to improve their professional performance
• apply knowledge of research principles and methods to plan and execute a piece of research with some independence.

所属院系

进入哪个院系学习？ Faculty of Business and Law

中国学生入学要求

为来自中国的学生设计 Standard entry: A recognised three-year Bachelor degree with a minimum average score of 60 per cent; or A recognised AQF level 8 qualification in a cognate area, such as the Graduate Certificate of Media and Communication; Completion of the Postgraduate Qualifying Program with a minimum average score of 60%.

课程信息

学制：须出席的在线/远程学习(2 年)

学费：A$37,480.00 (¥ 184,255) /年

开学时间：2022七月26日, 2022二月21日

申请截止日期：

留学地点：Swinburne University of TechnologyHawthorn Campus,John Street,HAWTHORN,Victoria,3122, MELBOURNE, Australia