• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？

The Strategic Communication BA degree provides basic knowledge, skills and ethical considerations to prepare students for entry into the fields of advertising, integrated communication, organizational/corporate communication and public relations. Students will learn the communication requirements to represent organizations, products, services, operations and policies effectively.

Specific areas of study include theory, principles, analytical and critical skills, ethical requirements, public policy development, copywriting, media planning and placement, campaign design and execution requirements, research methodologies, data analysis techniques, and communications skills especially appropriate for strategic communication.

Students in this degree program will choose from four areas of concentrated study: Advertising, Integrated Communication, Organizational/Corporate Communication or Public Relations.

所属院系

进入哪个院系学习？ College of Liberal Arts and Social Sciences

中国学生入学要求

为来自中国的学生设计 Applicants should have secondary school or high-school academic records. English Language Proficiency Requirement: IELTS Overall: 6.5; TOEFL (iBT): 79; TOEFL (PBT): 550.

课程信息

学制：全日制(4 年)

学费：US$25,831.00 (¥ 167,227) /年

开学时间：2022六月7日

申请截止日期：

留学地点：College of Liberal Arts and Social Sciences402 Agnes Arnold Hall,HOUSTON,Texas,77204, United States