• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？ Explore the value of digital media in marketing communications and develop a command of cutting-edge digital media practices and communications that will enable you to be innovative, strategic, and creative in your own practice.Why study BA (Hons) Marketing Communications with Digital Media at BU?- Study a range of applications, tools, strategies and techniques to understand and engage with contemporary digital consumers - Gain specialist digital practice skills including, social media marketing, digital content creation and digital analytics - Work on live briefs set by industry for unit assessments and learn from professionals who deliver guest lectures and workshops every year - Co-create academic and professional research with staff including consultancy projects for industry clients - At the end of your first year you can choose which Marketing Communications course best suits you and your career interests- Complete a work placement anywhere in the world, giving you the chance to put theory into practice, make great career contacts and bolster your blossoming CV.We are currently developing a foundation year option for UK students who do not meet the entry requirements for the degree course. This additional year of study will give you a grounding in the skills required for this course, building your confidence, knowledge and skills for further study. After successful completion of the foundation year, you will progress to the full degree.BU is one of only 20 universities and colleges to offer accreditation by The Institute of Data & Marketing (IDM), part of the Data and Marketing Association (DMA). The course has been reviewed by the IDM to ensure you're learning everything you need in order to pass the IDM Certificate in Digital and Data Driven Marketing, which you're encouraged to sit in the second year. BU is also a Strategic Partner of The Chartered Institute of Marketing (CIM) – the world’s leading professional marketing body. Our partnership gives you the opportunity to gain professional qualifications through the CIM Graduate Gateway.

所属院系

进入哪个院系学习？ Department of Communication and Journalism

中国学生入学要求

为来自中国的学生设计 Students with overall HuiKao result grade B average, transcripts of 3 years with 85% average will be considered.

课程信息

学制：全日制(5 年)

学费：

开学时间：2022九月20日

申请截止日期：

留学地点：Main SiteTalbot Campus,Fern Barrow,Poole,BH12 5BB, England