• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？ This is one of 4 Marketing Communications courses available to study at BU. The course has been designed to produce visionary marketing communications professionals with specific knowledge and skills in advertising, including branding, strategy, creative, research and analysis, media planning and general innovation in the sector. As a graduate, you'll be able to define new industry practice and benchmarks for excellence in your field. The course will provide you with the knowledge and expertise to work in a variety of job roles in advertising, marketing communications, digital media, brand management, and media planning, in creative, strategic and management roles.- Gain a second-to-none understanding of the strategy, development and planning of advertising in conjunction with other marketing activities- Learn how to develop strategic responses to advertising and marketing communications problems- Graduate industry ready from working on live briefs for unit assessments and learning from professionals in our masterclass series- Gain Chartered Institute of Marketing (CIM) and Institute of Practitioners in Advertising (IPA) professional qualifications during your studies, as well as exemptions towards a CIM Diploma in Professional Marketing after graduating- Study abroad for a semester at one of our partner universities in Thailand, USA, Belgium, France or Turkey- Put your skills to the test by entering a range of student competitions including The Pitch, D&AD New Blood awards and Edcom AdVenture- Help organise the Mike Warne Event in your final year of study, the only student-organised event in the whole of the CIM's national event programme, bringing together leaders in the industry- Complete a work placement anywhere in the world, giving you the chance to make great career contacts and bolster your blossoming resume.

所属院系

进入哪个院系学习？ Department of Communication and Journalism

中国学生入学要求

为来自中国的学生设计 Students with overall HuiKao result grade B average, transcripts of 3 years with 85% average will be considered.

课程信息

学制：全日制(4 年)

学费：£14,100.00 (¥ 126,158) /年

开学时间：2022九月20日

申请截止日期：

留学地点：Main SiteTalbot Campus,Fern Barrow,Poole,BH12 5BB, England