• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？

The graduate program in Integrated Marketing Communications (IMC) at Eastern Michigan University engages an interactive approach to serve individuals seeking advanced knowledge, training, and experience in integrating and coordinating all marketing communications messages and vehicles to build brand image and maximize brand value for commercial and not-for-profit organizations.

IMC students study a blend of strategic, creative and digital marketing competencies surrounding IMC campaigns, including audience analysis and insights, marketing communications research and analytics, digital and social media marketing, media tactics, creative briefs, public relations and crisis management, search engine marketing, IMC policy and privacy management and campaign evaluation tools essential to building contemporary brands.

Graduating students will understand and have the ability to apply communication strategies and best practices, catapulting themselves into successful corporate, non-profit, or entrepreneurial careers as chief marketing officer, public relations director, marketing director, media/brand manager, art director, consumer affairs director and other marketing communications positions.

The program is delivered conveniently online to provide “anytime, anywhere” access to courses and materials in a unique 7.5-week class scheduling format. All courses are project-based and heavily applied in nature.

Offered through the College of Business, EMU offers the only fully online IMC degree in the world which is accredited by the AASCB - the Association to Advance Collegiate Schools of Business - a global marker of quality. Twelve courses are required, culminating with a capstone experience in which students prepare a comprehensive IMC plan for a real-world client. Students completing the program earn a Master of Science degree.

所属院系

进入哪个院系学习？ College of Business

中国学生入学要求

为来自中国的学生设计 The earned equivalent of a four-year U.S. bachelor’s degree from an accredited college or university; A minimum cumulative undergraduate grade point average of 2.7 on a 4.0 scale, or 3.0 in the last half of the undergraduate program. TOEFL: 79 iBT, IELTS: 6.5, MELAB: 77, PTE: 53.

课程信息

学制：在线/远程学习(36 小时)

学费：US$18,240.00 (¥ 116,041) /年

开学时间：2022八月

申请截止日期：预计在May 2022

留学地点：