• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？

About this course

We are top 3 in the UK for Marketing (Complete University Guide, 2020)

With our marketing analytics MSc you’ll learn industry-specific skills to make strategic marketing decisions using data and evidence. You’ll use a multi-channel approach to analyse and interpret data.

If you’re curious about how data informs everyday marketing techniques and want to learn how to become a marketing analyst, then this MSc in marketing analytics is the course for you. We incorporate new and relevant industry-specific topics which are only covered by a small number of marketing analytics courses in the UK, topics include social media data analysis and text mining.

MSc Marketing Analytics is aimed at those who have:

an undergraduate degree in marketing and a good understanding of quantitative studies or marketing work experience looking to specialise within an analytics role

We’re the first university in the UK to offer a marketing analytics master's. We collaborate with leading practitioners from the industry who inform the curriculum using best-practice marketing techniques and the latest research.

You'll learn how to:

• integrate and use marketing channels within different markets or sectors
• interpret and manage large datasets to make evidence-based decisions
• use online analytics to analyse how consumer choices are influenced by social media
• incorporate different marketing frameworks and behaviour models to create an analytical tool
• use industry-standard data analysis software
• learn from traditional churn modelling models to offer customer incentives to enhance business profitability

We are a world-leading university which integrates current marketing research with practical expertise in the best of digital marketing and data analytics. Our reputation has attracted students from around the world and expert teaching staff who are also leading researchers within the industry.

We offer an international and inclusive learning experience which welcomes students from around the world. During your studies you’ll understand different perspectives from different cultures and countries which will teach you to be versatile in your approach to digital marketing analytics.

Careers

There is a growing demand for big data analysts who can provide specialist support for marketing decision-makers. Former graduates have gone onto work for BMW in China, Starbucks in Taiwan and Yoyo Wallet, a mobile payment system company based in London.

You’ll be prepared for roles such as:

• marketing analyst
• market research analyst
• digital insight analyst
• decision support consultant
• data scientist
• data analyst
• data specialist
• customer relationship management (CRM) analyst
• credit risk analyst

所属院系

进入哪个院系学习？ Southampton Business School

中国学生入学要求

为来自中国的学生设计 Students need to have a Bachelors degree awarded by a high ranked Chinese university with an average grade of at least 70-88%, dependent on awarding institution. Most of our Masters programmes require you to achieve equivalent to a 2.1. X1 75% or 2.8 GPA, X2 78% or 3.1 GPA, X3 80% or 3.25 GPA, Y1 78% or 3.1 GPA, Y2 83% or 3.5 GPA, Z 88% or 3.7 GPA. IELTS 6.5 overall with 6.5 in reading and writing, 6.0 in listening and speaking.

课程信息

学制：全日制(1 年)

学费：£24,060.00 (¥ 217,259) /年

开学时间：2022九月6日

申请截止日期：

留学地点：Highfield CampusHighfield,Southampton,SO17 1BJ, England

院校相关阅读

• · 被评为五星研究级的南安普顿大学，其校园设施好在哪里呢?