手机访问

手机扫一扫

|投诉/建议

全国统一学习专线 8:30-21:00

南安普顿大学-数字营销(MSc)Digital Marketing (MSc)(硕士)

南安普顿大学-数字营销(MSc)Digital Marketing (MSc)(硕士)

上课方式:直播,面授
班级类型:小班
上课时段:白天班,晚班
价       格:¥询价

南安普顿大学-数字营销(MSc)Digital Marketing (MSc)(硕士)课程详情

  • 专业概况
  • 所属院系
  • 中国学生入学要求
  • 课程信息

专业概况

在这里学什么?

About this course

Develop the skills you need for a career in digital marketing on this specialist UK master’s course. Our academics combine research with expert knowledge, to incorporate the latest developments from the field into your learning. You’ll be well prepared to enter the industry, equipped with the skills that are most in demand.

This course is ideal if you’re a business, economics, management or marketing graduate and want to specialise in the digital marketing field. It’s also a great opportunity if you have professional experience and want to expand your knowledge to benefit your career.

MSc Digital Marketing is created and taught by industry experts and informed by our Business School and the Web Science Institute (centre for web research).

This is a hands-on digital marketing course, including a real business marketing project and simulated consultancy exercise. You’ll learn concepts, discuss trends and analyse techniques in an interactive environment.

The course covers topics such as:

  • emerging digital communication techniques
  • web analytics and insights into user behaviour
  • impact of online and multi-channel retailing
  • technology underpinning digital marketing
  • advertising, public relations (PR) and sponsorship
  • project design and management

Careers

Graduates have gone on to work for the following organisations:

  • L’Oreal
  • ROKE
  • McCaan
  • Hootsuite
  • EDF Energy

所属院系

进入哪个院系学习? Southampton Business School

中国学生入学要求

为来自中国的学生设计 Students need to have a Bachelors degree awarded by a high ranked Chinese university with an average grade of at least 70-88%, dependent on awarding institution. Most of our Masters programmes require you to achieve equivalent to a 2.1. X1 75% or 2.8 GPA, X2 78% or 3.1 GPA, X3 80% or 3.25 GPA, Y1 78% or 3.1 GPA, Y2 83% or 3.5 GPA, Z 88% or 3.7 GPA. IELTS 6.5 overall with 6.5 in reading and writing, 6.0 in listening and speaking.

课程信息

学制:全日制(1 年)

学费:£24,060.00 (¥ 217,259) /年

开学时间:2022九月

申请截止日期:

留学地点:Highfield CampusHighfield,Southampton,SO17 1BJ, England

院校相关阅读

  • · 被评为五星研究级的南安普顿大学,其校园设施好在哪里呢?

相关新闻 更多 >