• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？

The Bachelor of Media and Communication focuses on developing key skills in professional communication and media content creation.

Swinburne’s strong industry connections ensure this course links theoretical knowledge with practical, experiential learning relevant to growing areas of employment*.

Learn how the media sector is evolving through an examination of issues such as diversity, the influence of social networking data, ownership and privacy, and automated media and the digital economy.

You’ll also benefit from Swinburne’s partnership with Adobe which gives you free access to, and coaching in, the Adobe Creative Cloud while studying.

This flexible degree will help you prepare you for a career you’ll be passionate about.

You’ll major in at least one area (from a choice of ten options). Then further tailor your degree to suit your interests. There are twenty-four options for a second major or co-major and an even broader selection of minors or single electives.

You may also choose to add a professional internship, international exchange or study tour to your degree.

Advertising

Gain vital knowledge and skills needed to succeed in the complex and creative world of advertising. Explore effective design and strategy, as well as advertising development, implementation and evaluation. Learn how to design advertisements that not only please clients but achieve the ultimate purpose of reaching the audience in the desired way.

Course learning outcomes

On successful completion of the Bachelor of Media and Communication, graduates will be able to: develop knowledge, conceptual understanding, technical skills and expertise in the broad field of media and communication; formulate arguments that draw on and critique the differences between relevant theories and evidence as they pertain to the field of media and communication; exercise initiative and judgment in planning, problem-solving and decision-making in professional practice and/or scholarship, individually and in collaboration with others; critically apply creativity and problem-solving in relation to a range of media and communication activities and processes; recognise and reflect on social, cultural, legal and ethical issues relating to media and communication industries in local and international contexts; apply a broad understanding of an audience through interpreting and communicating ideas, problems and arguments in a range of media and communication contexts and formats, using the English language; reflect critically on their performance and/or scholarship and use this to improve their own creative and productive outcomes; critically evaluate and apply research methodology relevant to the field of media and communication.

所属院系

进入哪个院系学习？ Faculty of Health, Arts and Design

中国学生入学要求

为来自中国的学生设计 Students need to have An Australian bachelor degree or equivalent in any discipline, except a Bachelor of Laws (LLB), from a recognised tertiary institution with a minimum grade point average (GPA) of 2.5 (out of 4.0)/65%.

课程信息

学制：在线/远程学习(3 年)须出席的在线/远程学习(3 年)

学费：A$31,160.00 (¥ 155,731) /年

开学时间：2022八月2日

申请截止日期：2022七月5日, 2022十一月1日

留学地点：Swinburne University of TechnologyHawthorn Campus,John Street,HAWTHORN,Victoria,3122, MELBOURNE, Australia