• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？

The marketing major prepares you serve a vital role as the liaison between businesses and consumers.

As a marketer, you will identify wants and needs among diverse groups of people, select target markets and develop strategies for new and existing products. You will formulate plans for pricing, distributing and promoting these products and services while utilizing knowledge of branding, advertising, social media and new product development.

This work requires careful analysis, creativity and action to tailor products and services to meet consumers’ needs.

If you like coming up with new ideas for products, advertisements, and beating the competition, and if you want a career that involves solving challenging problems with analytical thinking and creativity, then marketing is the major for you.

AREAS OF STUDY

Business

Marketing

Consumer behavior

Advertising

Economics

CAREER OPTIONS

• Public relations professional
• Market research analyst
• Media planner
• Advertising sales agent
• Social media coordinator
• Sales representative
• Brand manager

所属院系

进入哪个院系学习？ Alfred Lerner College of Business and Economics

中国学生入学要求

为来自中国的学生设计 Applicants to the University must be graduates of accredited secondary schools or have equivalent credentials. The University of Delaware requires an overall band score of a 6.5 or higher on the IELTS and a 90 on the TOEFL iBT.

课程信息

学制：全日制(121 学分)

学费：US$34,160.00 (¥ 221,148) /年

开学时间：2022八月31日

申请截止日期：

留学地点：Alfred Lerner College of Business and Economics303 Alfred Lerner Hall Newark,NEWARK,Delaware,19716, United States