• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？

Courses in marketing (MARK) focus on various topics in the marketing of goods and services. Topics include how to conduct market research, how to understand buyer behavior, how to formulate marketing strategies, how to sell, how to manage selling operations, how to use databases to manage customer relationships, how to manage marketing communications programs, and how to conduct and manage digital marketing programs.

A marketing major is appropriate for students who plan careers in selling, sales management, digital marketing, retailing, or marketing staff functions such as marketing communications, market research, and general marketing management.

Credit Hour Requirements

Students seeking the Bachelor of Business Administration degree must complete freshman-sophomore core and pre-business requirements, upper-level business core and required courses, major requirements, pass an Excel Competency Exam, and clear the business writing evaluation (BWE).

The total hours required for a Bachelor of Business Administration degree are summarized below. Students in the Bauer Business Honors Program have additional requirements as specified under the description of the Bauer Business Honors Program.

Students pursuing the Global Energy Management Professional Program (GEM-PP) track in Finance have specialized degree requirements listed under the GEM-PP track for a major in finance. Other specialty programs, such as the Professional Program in Accounting, the Entrepreneurship Program, and the Program for Excellence in Selling, may have additional admission and program requirements as specified by the program.

B.B.A. requirements also listed as approved UH core courses may fulfill both requirements, but students must have a minimum of 120 credit hours to earn the B.B.A.

所属院系

进入哪个院系学习？ C T Bauer College of Business

中国学生入学要求

为来自中国的学生设计 Applicants should have secondary school or high-school academic records. English Language Proficiency Requirement: IELTS Overall: 6.5; TOEFL (iBT): 79; TOEFL (PBT): 550.

课程信息

学制：全日制(4 年)

学费：US$25,831.00 (¥ 167,227) /年

开学时间：2022六月7日

申请截止日期：

留学地点：C T Bauer College of Business4750 Calhoun Road,HOUSTON,Texas,77204, United States