• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？

Overview

Designed for the digital marketing environment, the MSc in Marketing encompasses elements of marketing management and strategy, consumer behaviour, digital marketing (including Google Analytics), marketing analytics (including SAS database training), research methods and international marketing.

The MSc Marketing programme has been designed to equip the next generation of marketing professionals with the necessary conceptual, analytical and practical skills required by firms to compete in the global marketplace.

Career Prospects

Introduction

Graduates with a solid knowledge of contemporary marketing thought and best practices, coupled with a solid grounding in market(ing) research methods, tools and applications, are likely to secure employment in the following areas: digital marketing, marketing analytics, marketing research and new product introductions, key account management, export projects and related international expansion as well as brand management work.

所属院系

进入哪个院系学习？ Queen's Management School

中国学生入学要求

为来自中国的学生设计 Entry to graduate diploma or taught masters programmes usually requires either a UK upper second-class (2:1) or a lower second-class (2:2) undergraduate degree. For most courses, your major subject or content of your Bachelor degree may also be considered. Please check our Course Finder for specific entry requirements. Applicants from China should hold a good four-year bachelor degree from a recognised, well ranked university with an average grade of at least 70-85%. Minimum English Langauge requirements - 6.0 with minimum of 5.5 in all four elements of the test. Please refer the university website for details of the English Language requirements for entry to individual undergraduate and postgraduate degree programmes.

课程信息

学制：全日制(1 年)

学费：£20,500.00 (¥ 185,113) /年

开学时间：2022九月20日

申请截止日期：

留学地点：Queen's University BelfastUniversity Road,Belfast,Northern Ireland,BT7 1NN, Northern Ireland